Tag: 7digital

  • Billboard Canada Women in Music 2025: A Night of Trailblazers and Firsts

    Billboard Canada Women in Music 2025 was a night to remember! The Beaches made history as the first group to win Women of the Year, while Lights inspired with her Visionary Award speech. Rising stars…

  • Audi’s Engine Symphony: Transforming Horsepower into Harmony

    Get ready for a concert of horsepower! Audi’s Engine Symphony transforms engine roars into musical masterpieces, spotlighting the RS models like never before. This innovative campaign blends automotive power with classical artistry, inviting us to…

  • YouTube’s AI Music Host vs Spotify’s DJ: Playlists Just Got a Chatty Upgrade

    YouTube is testing an exciting AI music host feature to compete with Spotify’s AI DJ! Imagine a voice sharing stories and trivia about your favorite tracks, enhancing your listening experience. As both platforms innovate, will…

  • Mavin’s Universal Deal to YBNL’s Empire Partnership: Lessons in Afrobeats Business Growth

    Discover the untold stories behind Afrobeats! Successful deals are reshaping the music scene think beyond the stars. Labels like Mavin and YBNL are transforming passion into enterprise, proving that exits can boost culture, not diminish…

  • Music in the EU 2025: Why Europe is the World’s New Growth Engine

    Europe is stealing the spotlight in 2025! With €5.7 billion in recorded music revenues and a 9.1% growth, it’s officially the new growth engine. From Poland’s rising stars to Sweden’s legendary exports, the EU is…

  • When Beats Backfire: Why Skipping Music Licences Could Cost Brands Millions

    Think your brand can dance to any tune? Think again! Discover why millions are at stake when using copyright-safe music. From high-profile lawsuits to the rise of licensing platforms, understanding the legal landscape is crucial.…

  • Spotify + Sony Seal the Deal: Songwriters Finally Get Louder Royalties

    Spotify just signed the final major label, Sony Music, in a game-changing deal! This means more $$ for songwriters and a fresh start after the bundling debacle. With promises of innovation and fair compensation, both…

  • Canva Turns It Up with OTIS Music Partnership for Sonic Branding

    Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks that evoke…

  • All Eyes, No Ears: Why Social Media Virality Isn’t Building Music Fandom
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    Can viral hits really create music fans? MIDiA’s latest report dives deep into social media music discovery, revealing that while platforms like TikTok/ Instagram spark curiosity, they often fail to convert views into lasting fandom.…