Thoughts, stories
and ideas
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Is the music industry hitting a power surge? With Daddy Yankee’s historic honor, new label alliances, and urgent calls for artist welfare, the stage is set for a transformative era. Cultural recognition is…
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Can a smartphone redefine music storytelling? Apple’s 360° HVL trailer, shot on the iPhone 17 Pro, merges immersive filmmaking with interactive engagement. MCK’s comeback, rich in hidden clues and layered experiences, invites fans…
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France’s music scene is thriving like never before! Local artists are topping the charts, while streaming revenue continues to grow, albeit at a slower pace. Vinyl is making a comeback, capturing the hearts…
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Yamaha Music India’s partnership with A.R. Rahman is a game-changer! This collaboration goes beyond marketing; it’s about expanding music education, nurturing young talent, and enhancing access to quality instruments. With Rahman’s global influence…
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The Sphere is redefining live EDM experiences! ILLENIUM’s Odyssey residency showcases a stunning blend of immersive visuals, live instrumentation, and narrative storytelling. With each night offering a fresh lineup, it’s more than a…
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CTS Eventim hits a revenue high of over €3 billion, yet the stock takes a dive. Investors are feeling jittery amid flat 2026 guidance and rising costs from their new Milan arena. Despite…
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Old songs are making a comeback, and it’s a trend you can’t ignore! From nostalgia-driven Reels to Bollywood remakes, these tracks are more than just throwbacks. They spark emotions, engage viewers, and blend…
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MINISO just dropped a K-Pop bombshell with its ‘Jennie Ruby’ pop-up in Shanghai! This vibrant store blends fashion with fandom, recording over RMB 2.2 million on day one. With exclusive merch and a…
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The Global Music Report 2026 reveals a booming $31.7 billion industry, driven by streaming and AI. With 11 years of growth, Latin America is leading the charge. But it’s not all smooth sailing;…








