Thoughts, stories
and ideas
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Rishab Rikhiram Sharma is turning the sitar into a tool for modern mental health. Think breathing exercises, improvised soundscapes, and concerts that feel more like group therapy than performances. This isn’t nostalgia, it’s…
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The UK music industry just hit a record £8bn but the real story is how it’s rewriting the rules. From flexible record deals and fan-first growth to artists building power before signing, this…
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Pepsi’s latest Super Bowl ad, “The Choice,” directed by Taika Waititi, flips the cola rivalry on its head with humor and nostalgia. Watch a polar bear tackle its identity crisis while choosing Pepsi…
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Sony’s latest research claims to track song influences in generative AI music, but hold your applause! This tech is more of a complex puzzle than a one-size-fits-all solution. While it could reshape how…
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Discover how Cutting Edge turned Hollywood’s overlooked music rights into a $1 billion portfolio! This London-based powerhouse champions the soundtracks of our favourite films and shows, securing royalties while reshaping investor perceptions. From…
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YouTube is the unsung hero of music catalogs, yet many rights holders overlook its power. With $6 billion paid to the music industry, ignoring it is like leaving money on the table. It’s…
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The NFL’s choice of Bad Bunny for Super Bowl LX shook up tradition! This bold move was more than just a musical act; it was a statement on cultural identity and media strategy.…
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Finally, athletes can stop worrying about being “offbeat” with music rights! Universal Music and ClicknClear have struck a global deal to simplify licensing for choreographed sports, from figure skating to gymnastics. No more…
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India streams like a giant, but pays like a mouse, at least until now. In 2026, the country’s music market is gearing up for a paid revolution, turning billions of free listens into…
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Millions of tiny royalties, endless spreadsheets, and a music ecosystem that never sleeps—welcome to the artist’s new reality. In 2026, Tipalti is stepping in to untangle the chaos, making sure creators get paid…
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Europe’s festival stages may be bigger than ever, but behind the scenes, just four companies call most of the shots. Our latest deep dive reveals how this European music festival ownership concentration is…
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What happens when campus culture swaps techno drops for bhajan beats? Delhi University’s Bhajan Clubbing is remixing tradition for Gen Z where kirtans meet contemporary soundscapes and spirituality finds a fresh groove. Part…
