Thoughts, stories
and ideas
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From Marcy Projects to boardroom power moves, this isn’t just a rap story, it’s a masterclass in building empires. Jay-Z turned verses into ventures, albums into architecture, and influence into infrastructure. Inside this…
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Is India’s music streaming market finally tuning in to paid subscriptions? A new report reveals a thrilling rise in paid music subscriptions, hitting ₹10 billion in 2025! With 14 million subscribers and 178…
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In 2025, SOCAN paid $366M to creators, but the rise of AI is stirring the pot. Streaming revenues soar, yet payouts show a curious plateau. As AI reshapes music rights, SOCAN pushes for…
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Is K-pop changing the marketing game? Gong cha’s Felix campaign proves it! By showcasing Felix as an artist rather than just a face for bubble tea, the brand shifts from selling drinks to…
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Preeti S Nayyar’s exit from Universal Music Group isn’t just a farewell; it’s a signal flare for India’s music scene! After nearly a decade of transforming music marketing, she’s stepping into a pivotal…
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Ticketmaster is stepping up its game by integrating with ChatGPT! Imagine asking, “What concerts are near me?” and getting instant, tailored results, all within a chat. This game-changing shift puts AI at the…
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Where does the money really go in the UK grassroots music scene? With £666,000 in discrepancies surfacing, venues are crying foul over PRS fees. The Music Venue Trust is on a mission to…
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Can independent labels thrive without losing their spark? Ninja Tune cracks the code with a game-changing 50% cut in payment processing times! Discover how they transformed their operations through automation, tackling complex royalty…
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Asha Bhosle’s legacy is a masterclass in reinvention! From humble beginnings to Bollywood stardom, she shattered the mold of playback singing. With her fearless voice, she bridged genres and generations, collaborating with legends…
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Think you’ve seen every car ad trick in the book? Think again. Honda Australia just strapped a vintage record player to a CR‑V Hybrid’s roof and hit the road — no CGI, no…
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$64 billion on the table, but are artists still waiting in line to get paid? As Universal Music Group courts a blockbuster bid from Bill Ackman, the spotlight shifts from big valuations to…
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Can a waterproofing product steal the spotlight? Asian Paints thinks so! With a campaign that turns Damp Proof into a cultural sensation, they’re redefining home protection. By blending music, cinema, and local emotions,…
