Thoughts, stories
and ideas
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Video game soundtracks have leveled up, shaping modern music culture in ways you wouldn’t believe! From nostalgic chiptunes to grand orchestral scores, they influence genres, launch careers, and redefine listening habits. With streaming…
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India’s streaming habits are fragmenting, but Spotify’s Wrapped 2025 is keeping listeners glued. From hyper-personalised playlists and Fan Leaderboards to mood-based obsession and blockbuster Bollywood albums, it’s more than a recap, it’s a…
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Vietnam’s digital music market may be the smallest in Southeast Asia, but don’t confuse size with silence. Revenue trails the region, yet listeners are active, concerts are packed, and copyright income is climbing.…
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Exciting times ahead as Ethiopia Habtemariam steps in as President of Music at HYBE America! With a career of breaking barriers at Motown, she’s poised to drive artist development and innovation. Her vision…
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Meet Sienna Spiro: the 20-year-old powerhouse rewriting the rules of pop! From bedroom ballads to chart-topping hits, she’s the real deal. Her journey from viral TikTok star to sold-out tours proves that authenticity…
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Apple Fitness+ has officially landed in India, and it’s got music rights sorted! With a new licensing deal, creators can expect faster payments and clearer royalty flows. Imagine working out with Taylor Swift…
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Unlock your Spotify potential in 2026! Discover how to turn streams into real revenue with a smart royalty strategy. Learn the secrets of playlist placements and the hidden value of geographic streams. Master…
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Justin Bieber’s heartfelt reflection on the music industry highlights the emotional toll of fame. He emphasizes the need for systemic change, urging the industry to prioritize well-being over talent. Through his message of…
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MUSEXPO 2026 is set to redefine the music conference experience with its expanded global vision and focus on India. This year, attendees can look forward to influential speakers, the return of the International…
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MassiveMusic’s rebranding signals a pivotal shift in sonic branding, merging diverse services into one powerful entity. As sound gains strategic importance, this transformation raises questions about the future of brand identities. Will clients…







