Thoughts, stories
and ideas
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Peru’s music scene is experiencing a surprising revival, but it’s a precarious balance. Streaming revenue has soared past $50 million, yet challenges persist. While cumbia thrives, many artists still struggle to gain traction.…
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As social media evolves, so must music marketing strategies. In 2026, the convergence of streaming platforms and social commerce presents both opportunities and risks. Artists must navigate potential fraud, demand transparency, and prioritise…
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A decision on Israel’s participation in Eurovision has ignited a crisis, leading to withdrawals from multiple countries. This turmoil reveals deep-seated tensions in Europe over culture and politics, as the contest grapples with…
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What if the joy of Spotify Wrapped masks a deeper crisis in music? As endless tracks flood the market daily, attention becomes the rarest commodity. Algorithms may drown out diverse voices, turning discovery…
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Atlantic Music Group’s promotion of Dave Rocco to Chief Creative Officer marks a significant shift in the label’s creative strategy. With Rocco’s deep ties to artists and extensive experience across music and advertising,…
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Ever wondered why you linger longer in a store? In-store music is the secret sauce! It’s not just noise; it shapes brand identity and boosts sales. With the market projected to hit $2.34…
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Is AI taking over country music? The buzz around “Walk My Walk” by Breaking Rust raises eyebrows! Discover how a digital sales chart can mislead, why hype doesn’t equal talent, and the eerie…
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Khukri’s “Mero Khukri” isn’t just a buzz; it’s a cultural renaissance! This 66-year-old brand is embracing heritage with a modern twist, weaving local sounds and imagery into its identity. It’s a smart move—inviting…
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Japanese City Pop is back and better than ever! Discover how this nostalgic genre is captivating global audiences on Spotify, YouTube, and TikTok. Its lush melodies and vibrant vibes are perfect for today’s…
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Tune in to Futures, Australia’s first rehabilitative radio station, where young voices meet hip hop beats! This innovative program combines music, mentorship, and storytelling to inspire change. With segments like Friday Freestyle, kids…
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Spotify is taking a bold leap with its Premium Platinum tier, offering a treasure chest of features like lossless audio and AI tools. This pilot isn’t just about price hikes in India and…
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A decade since the Bataclan massacre, France reflects on resilience and remembrance. This tragic night reshaped a nation, sparking deep questions about security and identity. President Macron honors the victims and families, underscoring…
