MEDIA • MUSIC • CULTURE • PARTNERSHIPS

EUROPE • ASIA • AFRICA • MIDDLE EAST.

Where music moves,

RAME follows.

  • Where Does the Money Go? Inside the Battle Over PRS Fees and the “Black Hole” Threatening UK Grassroots Music

    Where does the money really go in the UK grassroots music scene? With £666,000 in discrepancies surfacing, venues are crying foul over PRS fees. The Music Venue Trust is on a mission to…

  • Can Independent Labels Scale Without Breaking Their Backbone? Inside How Ninja Tune Halved Payment Times

    Can independent labels thrive without losing their spark? Ninja Tune cracks the code with a game-changing 50% cut in payment processing times! Discover how they transformed their operations through automation, tackling complex royalty…

  • A Voice That Refused to Fade: What Asha Bhosle’s Life Tells Us About Reinvention in Indian Music

    Asha Bhosle’s legacy is a masterclass in reinvention! From humble beginnings to Bollywood stardom, she shattered the mold of playback singing. With her fearless voice, she bridged genres and generations, collaborating with legends…

  • Could a Record Player on a Car Roof Be the Most Honest Automotive Ad Ever?

    Think you’ve seen every car ad trick in the book? Think again. Honda Australia just strapped a vintage record player to a CR‑V Hybrid’s roof and hit the road — no CGI, no…

  • Do Record Labels Really Put Artists First, or Just Pay Them Last?

    $64 billion on the table, but are artists still waiting in line to get paid? As Universal Music Group courts a blockbuster bid from Bill Ackman, the spotlight shifts from big valuations to…

  • Can a Waterproofing Product Become a Cultural Icon? Inside Asian Paints’ Music-Led Gamble in South India

    Can a waterproofing product steal the spotlight? Asian Paints thinks so! With a campaign that turns Damp Proof into a cultural sensation, they’re redefining home protection. By blending music, cinema, and local emotions,…

What RAME is

A media brand with a point of view.

Discover the sound. Understand the business.
See what’s next.
Our editorial work sits at the intersection of music, culture, technology and commercial change. That is where the interesting stories live.

The four RAME worlds

Editorial, social and live formats built for artists, labels and brands with something real to say.

01 / Editorial

Get into the conversation.

Thoughtful brand stories, interviews, launches and cultural explainers that read like editorial, not ad copy.

02 / Campaigns

Turn a release into a world.

Campaign concepts that connect music, visuals, social content and distribution around one clear cultural idea.

03 / Artist

Put the right people in the room.

Artist discovery and amplification built around fit, audience relevance and genuine cultural connection.

04 / Experiences

Take the story offline.

Events, collaborations and live moments that give audiences something to remember beyond the feed.

Show me the audience. Show me the work.


Records | Artists | Music | Editorial