MassiveMusic’s rebranding signals a pivotal shift in sonic branding, merging diverse services into one powerful entity. As sound gains strategic importance, this transformation raises questions about the future of brand identities. Will clients adapt to…
Peru’s music scene is experiencing a surprising revival, but it’s a precarious balance. Streaming revenue has soared past $50 million, yet challenges persist. While cumbia thrives, many artists still struggle to gain traction. The risks…
As social media evolves, so must music marketing strategies. In 2026, the convergence of streaming platforms and social commerce presents both opportunities and risks. Artists must navigate potential fraud, demand transparency, and prioritise contextual placements.…
A decision on Israel’s participation in Eurovision has ignited a crisis, leading to withdrawals from multiple countries. This turmoil reveals deep-seated tensions in Europe over culture and politics, as the contest grapples with maintaining its…
What if the joy of Spotify Wrapped masks a deeper crisis in music? As endless tracks flood the market daily, attention becomes the rarest commodity. Algorithms may drown out diverse voices, turning discovery into a…
Atlantic Music Group’s promotion of Dave Rocco to Chief Creative Officer marks a significant shift in the label’s creative strategy. With Rocco’s deep ties to artists and extensive experience across music and advertising, this change…
Ever wondered why you linger longer in a store? In-store music is the secret sauce! It’s not just noise; it shapes brand identity and boosts sales. With the market projected to hit $2.34 billion by…
Is AI taking over country music? The buzz around “Walk My Walk” by Breaking Rust raises eyebrows! Discover how a digital sales chart can mislead, why hype doesn’t equal talent, and the eerie AI encroachment…
Khukri’s “Mero Khukri” isn’t just a buzz; it’s a cultural renaissance! This 66-year-old brand is embracing heritage with a modern twist, weaving local sounds and imagery into its identity. It’s a smart move—inviting youth without…