Mastercard has partnered with Lady Gaga to launch a campaign celebrating her fans’ passion for music and dance. The campaign features a dance video for Gaga’s “Abracadabra” single, inviting fans to recreate the choreography for…
Tag: Boom
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In 2025, music marketing will undergo significant changes, with key shifts in the industry and audience behaviors. The evolving concept of ROI will focus on deeper connections with fans, rather than just immediate numbers. The…
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New Delhi record store Digging In India is launching a new label, focusing on physical releases of contemporary, recent, and vintage Indian music. The label, led by music archivist Nishant Mittal, will release recently-released Indian…
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Mukesh Ambani and Rishi Malhotra have revolutionized India’s music streaming landscape through their partnership. JioSaavn, a music streaming platform, offers an extensive library of songs, podcasts, and audiobooks.
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Virgin Music Group has announced a distribution deal with Indian singer-songwriter and composer Papon. The deal will allow Virgin Music to reach Papon’s soulful melodies to a wider audience both domestically and globally.
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Universal Music will be forced to list its shares on the New York Stock Exchange by September 2025, following activist investor Bill Ackman’s call for the company to abandon Amsterdam. This comes as Universal Music’s…
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Deezer has expanded its My Deezer Year 2024 experience, offering a full 366 days of listening stats to subscribers. The platform’s success in 2023 saw a 27% increase in user engagement and a 75% surge…
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Virgin Music Group has had a successful 2024, launching music from multiple artists and labels, and forming strategic partnerships. The company supports collaborations between artists worldwide, embracing various styles and categories.
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Happy 58th Birthday to the man who has turned music into magic—AR Rahman! 🏆 From Oscars to Padma Shri to 7 National Awards, his journey is nothing short of legendary! Celebrate his immense talent and…