
Crafting the future of Nigerian music, Akinyemi Ayinoluwa transforms passion into power. From artist to top-tier lawyer, he’s reshaping the industry for creatives. His firm champions ownership and educates on royalties, ensuring artists shine and…

Is the cost of living and streaming chaos snuffing out Aussie music? With venues shuttering and festivals disappearing, local acts are left strumming in silence. Community radios are pleading for listeners, while algorithms drown out…

Have you heard about Kpop Demon Hunters? This animated film is making waves on Netflix and Spotify! With HUNTR/X topping charts and 25.8 million views in a week, it’s blending virtual music with real-life success.…

Jérémy Erlich launches ALTA Music Group, signing K-pop sensation JENNIE as their first major artist. This powerhouse label is all about artist-first strategies, global reach, and genre diversity. With a stellar team and a focus…

India’s concert boom is set to create 12 million jobs by 2032! From logistics to digital marketing, the opportunities are endless. Smaller cities are becoming the new concert hotspots, while global artists are finally taking…

PepsiCo’s partnership with IVE is a masterclass in brand love through K-pop. With artists as cultural icons, their collaboration goes beyond catchy jingles to create genuine emotional connections. By investing early and valuing co-creation, Pepsi…

India’s music scene is hitting high notes with a 42% rise in Performing Rights royalties! While major platforms like Spotify are cashing in, local players lag behind. Not all voices are heard, particularly those outside…

Introducing a campaign that redefines tech aesthetics: Jordan Hemingway’s portrait-driven approach for Nothing’s Headphone (1) blends high fashion with emotional storytelling. With a focus on individuality and the power of music, this launch goes beyond…