Tag: Homemade Projects

  • Canva Turns It Up with OTIS Music Partnership for Sonic Branding

    Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks that evoke…

  • All Eyes, No Ears: Why Social Media Virality Isn’t Building Music Fandom
    ,

    Can viral hits really create music fans? MIDiA’s latest report dives deep into social media music discovery, revealing that while platforms like TikTok/ Instagram spark curiosity, they often fail to convert views into lasting fandom.…

  • Tiny Desk, Big Moves: Sonali Mehta Tapped as NPR Music’s New Executive Director

    Exciting news! Sonali Mehta steps in as Executive Director of NPR Music, starting September 22. With her rich background advocating for artists and a vision for innovation, she’s set to amplify diverse voices and propel…

  • Spain’s Music Market Defies the Odds With Double-Digit Growth in H1 2025

    Spain’s music market is making waves with a stunning 10.4% growth in H1 2025, defying the odds! Streaming is thriving subscription rates soared by 18.9%, while vinyl sales jumped 25.6%. Yet, ad-supported platforms are feeling…

  • SZA Goes Off the Wall: Singer Becomes Vans’ New Creative Director in Bold Multi-Year Collab

    SZA is stepping into the spotlight as Vans’ new Artistic Director in an epic multi-year collaboration! Expect bold campaigns that blend music and fashion, inspiring self-expression like never before. This partnership is all about authenticity,…

  • France’s Music Market Sees Modest Growth as Streaming Video Declines

    France’s music scene is buzzing! With a 3.4% revenue growth, vinyl sales are spinning ahead of digital. Streaming faces a shake-up, as video revenues dip while short clips soar. Local artists dominate the charts, reflecting…

  • Garbage Data, Missing Billions: Why Music Needs to ‘Know Your Artist’ Before Paying Up

    Ever wonder why artists miss out on billions? It’s not just fraud; it’s bad data! Outdated systems and duplicates are costing the music industry dearly. Trolley’s new approach, focusing on upstream verification, promises cleaner data…

  • From Match Point to Musical Note: Djokovic’s ASICS Ad Hits Different

    From smashing serves to strumming strings, Djokovic’s latest ASICS ad strikes a chord! Celebrating a Wimbledon moment, he seamlessly blends sport and music, proving that rhythm isn’t just for rallies. Watch the tennis titan channel…

  • India’s STARtist and Australia’s UNIFIED Music Group Launch Global Music Alliance

    When East meets West, magic happens! India’s STARtist and Australia’s UNIFIED Music Group are shaking up the music scene with a groundbreaking global alliance. Imagine a world where Indian artists shine on international stages while…