Tag: The Weeknd

  • Beyoncé’s “The Denim Cowboy” Wraps Levi’s REIIMAGINE Campaign with Western Flair and Cultural Punch

    Beyoncé’s “The Denim Cowboy” isn’t just a fashion campaign it’s a cultural revolution! With a narrative that spans chapters, it merges empowerment with style. This iconic partnership has redefined marketing, driving Levi’s to new heights.…

  • Why Skip Rates Matter More Than Streams in the Modern Music Industry

    In the streaming game, “million streams” is just the tip of the iceberg. Skip rates reveal the real story how many listeners stay hooked beyond those first 15 seconds. A low skip rate means you’re…

  • Desperados & Spotify Shake Up Europe with Ovy’s Latin Beats and a Beer-Fueled ‘Vibe’

    Desperados and Spotify are shaking up Europe with Ovy’s Latin beats! Experience the ‘Vibe’—a playful Spotify feature that transforms your phone into a musical unlocker. With exclusive tracks like Guao Guao, Heineken aims to break…

  • Music Industry Moves: From Global Honors to Powerhouse Appointments

    Big moves in the music world! Kirk Sommer shines as Musexpo’s International Music Person of the Year for 2025. Lo Ting-Fai takes the reins at Warner Music APAC, while Red Bull Records welcomes country star…

  • “Women Aren’t Given the Respect They Deserve”: Tems on Gender Inequality in Music

    Grammy-winning Tems is sparking vital conversations on gender inequality in music. Despite her groundbreaking success in Afrobeats, she highlights the systemic barriers women face. Her initiative, The Leading Vibe, aims to empower young female artists…

  • All About Music 2025: Riding the Wave of Momentum

    Get ready for All About Music 2025! This year’s theme, “Momentum – Turning Moments into Movements,” highlights the transformative power of India’s music industry. Experience a stellar lineup of speakers, innovative pitches to investors, and…

  • Meta Lights the Fuse: Instagram Reposts, Map & Friends Tab Set to Amplify Music Marketing

    Meta just ignited a music marketing revolution on Instagram! With reposts, a new Friends tab, and a location-sharing map, artists can now amplify their reach like never before. Imagine your song spreading beyond your followers,…

  • Lofai Takes the Mic: Warner Music’s Bold New Remix of Asia-Pacific’s Power Playlist

    Warner Music has appointed Lofai as President of Asia-Pacific, marking a strategic shift in the hottest market for tunes. With his unique blend of creativity and business savvy, expect a surge in artist opportunities and…

  • TikTok’s New Music Move: Partnering with YouTube Instead of Competing

    TikTok’s music strategy just hit a new note! Instead of going solo, it’s joining forces with YouTube Music to make music discovery a breeze. The “Add to Music App” feature is turning viral hits into…