
This year’s Java Jazz Festival introduced a dazzling dome experience that was more than just eye candy. MLDSPOT and Wolfgeng transformed branding into a multi-sensory playground, inviting festival-goers to sip, shop, and groove. With immersive…
Is Gen-Z forgetting French music classics? Dua Lipa’s recent concert sparked debate when her cover of Vanessa Paradis’s “Be My Baby” left many puzzled. TikTok dominates music discovery, but should it dictate our cultural memory?…
Is the cost of living and streaming chaos snuffing out Aussie music? With venues shuttering and festivals disappearing, local acts are left strumming in silence. Community radios are pleading for listeners, while algorithms drown out…
Have you heard about Kpop Demon Hunters? This animated film is making waves on Netflix and Spotify! With HUNTR/X topping charts and 25.8 million views in a week, it’s blending virtual music with real-life success.…
Jérémy Erlich launches ALTA Music Group, signing K-pop sensation JENNIE as their first major artist. This powerhouse label is all about artist-first strategies, global reach, and genre diversity. With a stellar team and a focus…
India’s concert boom is set to create 12 million jobs by 2032! From logistics to digital marketing, the opportunities are endless. Smaller cities are becoming the new concert hotspots, while global artists are finally taking…
PepsiCo’s partnership with IVE is a masterclass in brand love through K-pop. With artists as cultural icons, their collaboration goes beyond catchy jingles to create genuine emotional connections. By investing early and valuing co-creation, Pepsi…