Story By Belinda Ollervides
Image: Mark Surridge
In the era of streaming, a music video needs more than just a catchy melody to make waves. Ed Sheeran’s latest release, A Little More, delivers exactly that blending chart-worthy pop with a 250-outfit fashion spectacle, all thrifted and sustainably sourced.
By bringing actor Rupert Grint back into the fold 14 years after their first on-screen collaboration in Lego House, Sheeran isn’t just playing on nostalgia he’s making a statement about creativity, friendship, and the evolving relationship between music and fashion.
Fashion as Storytelling
The video’s premise is pure comedy: Grint plays a recovering stalker haunted by countless versions of Sheeran, from security guard to dog walker to bride-to-be. But the 250-plus costumes aren’t just visual gags, they’re the fabric of the story.
From Hawaiian shirts to tailored tweed suits, each outfit becomes a character in itself. The pièce de résistance? A scene where Sheeran attends a wedding as multiple guests, donning fascinators, formal dresses, and a white bridal gown.
“It was fun wearing all the looks; I found it really freeing,” Sheeran told Vogue. “There are so many interesting clothes already out there, so it made sense to source them in this way.”
Music Meets Cultural Moment
Fashion and music have long been intertwined, from Madonna’s cone bras to Harry Styles’ feather boas. In A Little More, the wardrobe choices amplify the song’s playful chaos, while also tapping into the current cultural push toward individuality, recycling, and the rejection of fast fashion.
This kind of cross-pollination where style choices become part of an artist’s brand is increasingly essential in a crowded digital landscape. For Sheeran, it’s a way to stand out without abandoning authenticity.
Why It Matters
In a digital culture where image is currency, A Little More is more than just a music video. It’s a demonstration of how artists can merge entertainment, sustainable fashion, and personal storytelling into a single cultural moment and get people talking across industries.
