Editor’s Pick
-

Can viral hits really create music fans? MIDiA’s latest report dives deep into social media music discovery, revealing that while platforms like TikTok/ Instagram spark curiosity, they often fail to convert views into lasting fandom. With only 52% of…
-

In the streaming game, “million streams” is just the tip of the iceberg. Skip rates reveal the real story how many listeners stay hooked beyond those first 15 seconds. A low skip rate means you’re not just being played,…
-

Discover how Ed Sheeran’s ‘Sapphire’ became a sensation in India by embracing local culture. From cricket matches to Punjabi lyrics, this campaign redefines global music marketing. Curious to learn more about this cultural fusion? Read the full story at…
-

Curious about how Punjabi hip-hop is reshaping global fashion? Discover the vibrant journey of artists like Diljit Dosanjh, who blend heritage with modern style. Want to dive deeper into this cultural renaissance? Read the full story at www.rameglobal.com.
-

Have you ever wondered why catchy tunes invade our minds, especially during stressful times? Earworms might be our brains’ quirky way of coping, looping familiar melodies to provide comfort amidst chaos. What’s your current earworm?
-

In a world where artists trade soul for success, the music biz is their confessional booth. From Jade to Megan, they’re penning powerful ballads about the industry’s dark side. Who knew heartbreak could be so catchy? Turns out, the…






