MARS Cosmetics is launching its “Love Track” Valentine’s campaign, a unique blend of music and makeup that celebrates love in every shade. The campaign features the MARS Love Track Velvet Lip Tint, a hydrating formula available in six exclusive shades inspired by love stories. The brand encourages beauty enthusiasts to express their love for color and introduces the creative hashtag #BeMyValenTINT as part of the celebration. MARS Cosmetics has also released an exclusive music video, capturing the essence of romance and reflecting the aesthetic inspiration behind the product.
The velvet lip tint creates long-lasting beauty, leaving a soft, pigmented touch on the lips, symbolizing how love leaves an imprint on the heart. The shades are carefully pigmented to complement every skin tone, ensuring that no matter who you are, you can find a color that makes you feel beautiful and confident. The water-based formula provides deep hydration, offering a soft, velvety finish with all-day comfort. The campaign is envisioned as a timeless beauty essential, transcending fleeting trends and becoming a staple for makeup lovers. The MARS Love Track Velvet Lip Tint is now available at leading beauty retailers and online, inviting beauty lovers to embrace romance and find their perfect shade of love.
