Mastercard has partnered with global icon and creative visionary Lady Gaga to launch a new campaign celebrating her fans’ passion for music and dance. The campaign, which includes the premiere of the “Abracadabra” music video, invites fans to recreate the showstopping dance moves for the chance to win Priceless Experiences, including tickets to Lady Gaga’s Club MAYHEM dance party with the Mistress herself.
Gaga, who collaborated with Parris Goebel, said that music and dance have a profound ability to make people come alive and feel bonded to one another. Mastercard is excited to partner with Gaga to bring her passionate community of dancers and fans together to experience MAYHEM more intensely and celebrate them joining her on the dance floor.
For the ultimate Priceless Experience, fans can share their “Abracadabra” dances on TikTok, Instagram, and other select platforms with #MastercardGagaContest and submit their entry at priceless.com/gaga.
The campaign unlocks special content fans didn’t know they needed, including an exclusive behind-the-scenes look at the making of the “Abracadabra” video, featuring Gaga’s own perspective about her creative choices for hair, makeup, wardrobe, choreography, dancers, and more. These clips will be featured on Mastercard’s social channels @Mastercard and @MastercardCA.
Mastercard is dedicated to inspiring communities around the world to follow their passions, including music. This partnership with Lady Gaga is a continuation of the brand’s growing music footprint, which includes longtime sponsorship of the GRAMMY Awards® and The BRIT Awards, expanded partnership with Live Nation, and support of the music industry, artists, and fans. To learn more about the campaign and contest, visit mastercard.com/Gaga.
