Tuborg has partnered with Sunburn, Asia’s leading electronic music festival, to provide an ultimate musical experience for its Gen Z audience. The brand, known for its association with fun and music, is partnering with Sunburn Goa, the 11th largest festival globally, to create a unique and unforgettable experience for attendees. Tuborg Zero Packaged Drinking Water will be available for Sunburn attendees to stay replenished during the three-day festival. Sunburn Goa, known for its world-class lineup of performers, includes Skrillex, Peggy Gou, Kshmr, and Mrak. Tuborg’s commitment to creating vibrant and unforgettable experiences for its audience is reflected in the partnership.
The partnership will elevate the festival experience by offering refreshments, a dedicated stage, and a spot for attendees to unwind. Tuborg will also launch a limited-edition Tuborg packaging with Sunburn’s electrifying energy, ensuring a one-of-a-kind experience for festivalgoers. Carlsberg India Pvt. Ltd.’s Vice President of Marketing, Partha Jha, expressed the brand’s enthusiasm for the partnership, stating that Tubborg, the go-to brand for Gen Z and a name deeply connected with pop culture and music, is excited to partner with Sunburn Festival in Goa this December.
