TIPS Music is on a roll. The music label just dropped its Q1FY26 financial results, and they tell a clear story: digital is working, and the company is capitalizing on it. With a 19% year-on-year revenue jump, TIPS reported ₹88.1 crore for the quarter ending June 30 underscoring the growing value of its music catalogue in a streaming-first landscape.
Let’s break down what’s driving this surge, and what it signals for the Indian music industry.
Revenue Keeps Climbing
TIPS Music’s Q1FY26 revenue of ₹88.1 crore represents a solid leap from the ₹74 crore posted in Q1FY25. This marks the company’s eighth consecutive quarter of growth a trend that’s becoming increasingly rare in traditional entertainment businesses still adapting to digital disruption.
Much of this growth is linked to TIPS’ monetisation strategy across platforms like YouTube, Spotify, JioSaavn, and other audio and video streaming services. The company owns rights to thousands of songs across Bollywood and regional films, a back catalogue that continues to generate recurring revenue with minimal new investment.
Riding the Digital Wave
The music label’s digital-first pivot is paying off. Over 90% of TIPS Music’s revenue now comes from digital streams. In a recent investor call, company leadership pointed to “high repeat value” in their music catalogue as a key reason for sustained digital consumption.
YouTube, in particular, remains a strong revenue engine. TIPS’ official channel has crossed 75 million subscribers, making it one of the largest Indian music channels on the platform. Their focus on high-engagement regional content, along with regular re-releases of classic tracks in remastered form, keeps traffic flowing and licensing deals active.
What Industry Analysts Are Saying
Analysts say the TIPS model offers a roadmap for legacy music businesses in India.
“Unlike some players who are over-reliant on new releases, TIPS has found a way to consistently monetise its catalogue content,” said Ankur Bisen, senior partner at Technopak Advisors. “This reduces exposure to volatile box office performance or music production costs.”
Bisen added that TIPS’ strategic licensing partnerships with short video apps and OTT platforms have broadened its monetisation base beyond traditional audio streaming.
Challenges Ahead?
Still, not everything is a sure bet. The Indian music rights market is heating up, with global players like Believe and Warner Music acquiring stakes and bidding aggressively for catalogues. As competition intensifies, TIPS may need to defend its share of shelf space on streaming platforms.
There’s also the looming question of generative AI and music how will older content compete when new music is being algorithmically generated, often in styles tailored to niche digital audiences?
Legacy, Reinvented
TIPS Music’s Q1FY26 performance shows what happens when a legacy label understands digital economics. With a strong back catalogue, sharp licensing instincts, and a growing YouTube presence, the company isn’t just surviving the streaming era it’s thriving in it.
If other Indian media companies are watching (and they should be), TIPS offers a case study in scale, patience, and adapting without losing your DNA.
