Sephora U.S. has premiered Faces of Music, a three-episode docuseries on Hulu, in collaboration with Digitas Pictures and Imagine Documentaries. The series explores the strong relationship between beauty and music through the stories of three artists, Chappell Roan, Victoria Monét, and Becky G. Each artist shares how makeup and beauty have helped shape their artistic identities and how they present themselves to the world. Through this behind-the-scenes perspective of their iconic looks, Faces of Music reveals how these artists tap the power of beauty as an outlet for personal and creative expression.
The series resonates with Sephora’s leadership in promoting diversity and inclusivity in the beauty industry and emphasizes the importance of honoring self-expression. Sephora Chief Marketing Officer Zena Arnold notes that Faces of Music goes well beyond simply products: “We’re exploring how beauty and music help shape the identity and expression of these incredible artists.” This project builds on Sephora’s efforts to connect with new audiences, notably the Sephora Sounds initiative in support of emerging musical artists.
Streaming now on Hulu, the series is an invitation to discover how music and beauty come together to recount compelling stories of art and self-expression. For many musicians, makeup is more than just a tool for concealing imperfections and enhancing their features. It’s an essential part of their larger-than-life identity onstage, a means of self-expression, and often a powerful way to delineate between their two selves: the person and the performer. In a new documentary set to premiere exclusively on Hulu on January 22, Sephora aims to explore this connection, highlighting how beauty and makeup serve as transformative tools for musicians including Becky G, Victoria Monét, and Chappell Roan.
The documentary series is Sephora’s first in partnership with Hulu, which the retailer committed to developing after seeing success with advertising on the streaming platform. According to Chief Marketing Officer for Sephora US Zena Arnold, this is a different way of connecting that’s less about an ad and an immediate drive to purchase, and more about what we stand for and making sure people understand the cultural relevance that we have.”
Sephora’s Marketing Partnerships team was tasked with finding fresh content formats and partnership opportunities in areas other than beauty, such as music or sports. The series is set to premiere worldwide on YouTube in February 2025 and feature conversations with over 75 Sephora employees and beauty brand founders. As the lines between beauty and entertainment continue to blur, Sephora continues to expand and refine its entertainment strategy while staying true to its mission of championing a world of inspiration and inclusion.
