Thoughts, stories
and ideas
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Jérémy Erlich launches ALTA Music Group, signing K-pop sensation JENNIE as their first major artist. This powerhouse label is all about artist-first strategies, global reach, and genre diversity. With a stellar team and…
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India’s concert boom is set to create 12 million jobs by 2032! From logistics to digital marketing, the opportunities are endless. Smaller cities are becoming the new concert hotspots, while global artists are…
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Germany’s music market is slowing, but don’t hit the panic button just yet! A modest 1.4% growth hints at a resilient digital scene, even as physical sales struggle. Optimism thrives with expert insights…
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PepsiCo’s partnership with IVE is a masterclass in brand love through K-pop. With artists as cultural icons, their collaboration goes beyond catchy jingles to create genuine emotional connections. By investing early and valuing…
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India’s music scene is hitting high notes with a 42% rise in Performing Rights royalties! While major platforms like Spotify are cashing in, local players lag behind. Not all voices are heard, particularly…
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Introducing a campaign that redefines tech aesthetics: Jordan Hemingway’s portrait-driven approach for Nothing’s Headphone (1) blends high fashion with emotional storytelling. With a focus on individuality and the power of music, this launch…
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Artistry meets diplomacy as ADMAF and France’s Manufactures nationales unite! This partnership champions cultural exchange, sustainability, and innovation, fostering a vibrant future for artisans. With initiatives like the Inspiration Residency, creativity will flourish…
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Recognition Music Group is shaking up finance by selling $372 million in bonds backed by music royalties from stars like Justin Bieber and Shakira. This savvy strategy taps into the booming streaming market,…
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LG’s “Radio Optimism” is an innovative campaign that bridges gaps in human connection through music. With custom song creation and personalized album art, it transforms tech into a friendship facilitator. Amid rising loneliness,…
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In a bold move, São Paulo’s court has declared war on fake streams and followers! This landmark ruling against Seguidores Marketing Digital is a win for real artists and music integrity. It’s not…
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Cassette tapes are making a stylish comeback, and Japan is leading the charge! Maxell’s MXCP-P100 combines retro charm with modern tech—think Bluetooth and USB-C. With cassette sales soaring 241% this year, the nostalgia…
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The music industry finds itself at a crossroads, grappling with regulatory pressures and evolving trends. Universal’s $775M acquisition faces EU scrutiny, while the DOJ strengthens its antitrust case against Live Nation. Streaming data…
