Thoughts, stories
and ideas
-

Javed Akhtar critiques the changing landscape of Indian music, stressing the need to preserve our rich heritage amidst globalization. He highlights how today’s music often lacks the emotional depth of the past. Curious…
-

Discover how Ed Sheeran’s ‘Sapphire’ became a sensation in India by embracing local culture. From cricket matches to Punjabi lyrics, this campaign redefines global music marketing. Curious to learn more about this cultural…
-

Universal Music Group makes history as the first major music label on TIME100’s Most Influential Companies list for 2025! With a focus on creator rights, ethical AI, and fair streaming models, UMG is…
-

French music is making waves globally, with a staggering 192% growth in streams since 2019! Discover how this lyrical revolution is reshaping the music landscape and connecting cultures. Don’t miss out read the…
-

Haryanvi music is ready to take on the world with Believe India’s new imprint, Mahra Tora! This isn’t just a label; it’s a movement for cultural pride and global representation. Discover how Haryanvi…
-

Stebin Ben’s journey from YouTube covers to the ‘Rising Star’ Award at the House of Lords is nothing short of inspiring. His voice is now a global bridge connecting cultures. Curious about his…
-

Craving a sensory experience that spices up your meals? Discover how 7UP turned music into a condiment with the SpiceIt Playlist, a fusion of flavor and sound designed to elevate your dining ritual.…
-

Iceland’s MPA is now part of the global ICMP family, uniting forces for the music publishing world! With insights from Björk to Sigur Rós, this collaboration promises to amplify Icelandic talent. Curious about…









