Thoughts, stories
and ideas
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Under Vinit Thakkar’s leadership, Sony Music India is remixing the music scene. With a shift to artist-centric strategies, innovative sub-labels, and global collaborations, they’re not just chasing trends; they’re setting them! Want to…
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July’s internet was a wild ride! From samosa raves to fake weddings and viral tarps, absurdity ruled the scene. Even a former president turned DJ! Dive into this chaotic carnival of culture and…
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Javed Akhtar critiques the changing landscape of Indian music, stressing the need to preserve our rich heritage amidst globalization. He highlights how today’s music often lacks the emotional depth of the past. Curious…
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Discover how Ed Sheeran’s ‘Sapphire’ became a sensation in India by embracing local culture. From cricket matches to Punjabi lyrics, this campaign redefines global music marketing. Curious to learn more about this cultural…
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Universal Music Group makes history as the first major music label on TIME100’s Most Influential Companies list for 2025! With a focus on creator rights, ethical AI, and fair streaming models, UMG is…
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French music is making waves globally, with a staggering 192% growth in streams since 2019! Discover how this lyrical revolution is reshaping the music landscape and connecting cultures. Don’t miss out read the…
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Haryanvi music is ready to take on the world with Believe India’s new imprint, Mahra Tora! This isn’t just a label; it’s a movement for cultural pride and global representation. Discover how Haryanvi…