Hooked On Crossover
Our curated edit of brand-music partnerships redefining how culture is made, marketed, and remembered.
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Get ready for a concert of horsepower! Audi’s Engine Symphony transforms engine roars into musical masterpieces, spotlighting the RS models like never before. This innovative campaign blends automotive power with classical artistry, inviting us to experience driving as a…
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Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks that evoke emotion. This partnership proves…
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SZA is stepping into the spotlight as Vans’ new Artistic Director in an epic multi-year collaboration! Expect bold campaigns that blend music and fashion, inspiring self-expression like never before. This partnership is all about authenticity, joy, and creativity, redefining…
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From smashing serves to strumming strings, Djokovic’s latest ASICS ad strikes a chord! Celebrating a Wimbledon moment, he seamlessly blends sport and music, proving that rhythm isn’t just for rallies. Watch the tennis titan channel Vivaldi while sporting the…
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Ed Sheeran’s ‘A Little More’ is a thrilling blend of pop and sustainable fashion, featuring 250 thrifted outfits that tell a story. With Rupert Grint’s comedic flair, the video explores creativity and friendship. It’s a bold statement on individuality…
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Beyoncé’s “The Denim Cowboy” isn’t just a fashion campaign it’s a cultural revolution! With a narrative that spans chapters, it merges empowerment with style. This iconic partnership has redefined marketing, driving Levi’s to new heights. From a catchy track…
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Desperados and Spotify are shaking up Europe with Ovy’s Latin beats! Experience the ‘Vibe’—a playful Spotify feature that transforms your phone into a musical unlocker. With exclusive tracks like Guao Guao, Heineken aims to break routines and create memorable…
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Spotify’s latest campaign is a heartfelt journey into Gen Z’s musical soul, focusing on “Companion Moments” that enhance daily life. In the Philippines, it’s not just about playlists; it’s about genuine connections through music. As they embrace local artists,…
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PepsiCo’s partnership with IVE is a masterclass in brand love through K-pop. With artists as cultural icons, their collaboration goes beyond catchy jingles to create genuine emotional connections. By investing early and valuing co-creation, Pepsi redefined what sponsorship means.…
