Hooked On Crossover
Our curated edit of brand-music partnerships redefining how culture is made, marketed, and remembered.
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LG’s “Radio Optimism” is an innovative campaign that bridges gaps in human connection through music. With custom song creation and personalized album art, it transforms tech into a friendship facilitator. Amid rising loneliness, this initiative aims to deepen relationships…
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Chipotle just served up an album premiere like no other! With Alex Warren’s You’ll Be Alright, Kid flowing through 4,000 locations, dining turned into a unique music experience. This innovative partnership redefines album rollouts, blending fan engagement with casual…
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Discover the rise of Badshah, the pop powerhouse reshaping Indian music. From his Chandigarh roots to global acclaim, this intimate documentary explores his artistry and vulnerability. Join the I-Pop movement and experience the cultural shift in Indian pop. Read…
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Craving a sensory experience that spices up your meals? Discover how 7UP turned music into a condiment with the SpiceIt Playlist, a fusion of flavor and sound designed to elevate your dining ritual. Curious? Read the full story at…
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Did you hear about Taco Bell’s Feed The Beat Class of 2025? It features an eclectic mix of 100 artists, such as Rae Khalil and Skegss. It’s exciting to see such diverse talent getting support and recognition!
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Sabrina Carpenter is taking Fortnite Festival Season 8 by storm, becoming the latest “icon” for players to vibe with. With her chart-topping hits and stylish outfits, gamers can jam out in style. Who knew saving the world could look…
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Revving up the excitement, Lady Gaga’s “Garden of Eden” will fuel the adrenaline of the 2025 Formula 1 season! With her album MAYHEM dropping just in time, fans can expect a thrilling blend of pop and genre-bending chaos. Buckle…
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Sephora’s “Faces of Music” dives deep into the glam of artistry, revealing how makeup isn’t just a pretty face but a performer’s secret weapon. Streaming on Hulu, this series showcases how beauty and music intertwine, transforming artists into icons.…
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Fall head over heels with MARS Cosmetics’ “Love Track” campaign! Their Velvet Lip Tint, inspired by love’s melodies, promises hydration and a soft finish. These six universal shades are here to serenade every skin tone, turning your pout into…
