Hooked On Crossover
Our curated edit of brand-music partnerships redefining how culture is made, marketed, and remembered.
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All aboard for a romantic ride! Britain’s railway and Yash Raj Films are set to celebrate 200 years of tracks and 30 years of “DDLJ” with “Come Fall in Love – The DDLJ Musical.” Get ready for love, laughter,…
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Mastercard has partnered with Lady Gaga to launch a campaign celebrating her fans’ passion for music and dance. The campaign features a dance video for Gaga’s “Abracadabra” single, inviting fans to recreate the choreography for a chance to win…
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Warner Music has shifted its focus from basic sync to a 3.0 mindset, focusing on partnering with ad agencies, gaming companies, and film companies to create high-quality content. The company has hired specialists like Rob Vicars and Liam Klimek…
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Tuborg has partnered with Sunburn, Asia’s leading electronic music festival, to provide a unique musical experience. Tuborg Zero Packaged Drinking Water will be available for attendees to stay replenished during the festival. Sunburn Goa, the 11th largest festival globally,…
