Editor’s Pick
-
Independent artists are flipping the script in the music biz! With savvy marketing, top-notch production, and a loyal fanbase, they’re thriving without labels. It’s not just survival; it’s a revolution. Who needs gatekeepers when you can be your own…
-
Bruno Mars is like that friend who always brings the best snacks to the party- striking the perfect balance between showbiz savvy and undeniable talent. Whether he’s dropping chart-toppers or rumored to be chasing bad luck in Vegas, he…
-
In the battle of music platforms, radio remains the undefeated champion, outshining Spotify with its staggering reach. With exposure multiples that leave streaming in the dust, radio not only spins tunes but also spins artist fortunes, proving it’s the…
-
Time feels like a blender on high speed, doesn’t it? We’ve ditched decade names, losing our cultural markers and leaving us with a historical smoothie. Let’s resurrect the glorious labels of yore before we’re all reminiscing about the “2020s”…
-
In 2025, music marketing will undergo significant changes, with key shifts in the industry and audience behaviors. The evolving concept of ROI will focus on deeper connections with fans, rather than just immediate numbers. The rise of “vibe marketing”…
-
Mukesh Ambani and Rishi Malhotra have revolutionized India’s music streaming landscape through their partnership. JioSaavn, a music streaming platform, offers an extensive library of songs, podcasts, and audiobooks.
-
Virgin Music Group has had a successful 2024, launching music from multiple artists and labels, and forming strategic partnerships. The company supports collaborations between artists worldwide, embracing various styles and categories.
-
Warner Music’s Jay Mehta discusses the company’s M&A strategy in South Asia and predicts that Punjabi-language music will be the next global breakout genre after K-pop and Afrobeats.
-
Aayushman Sinha, founder of India-based management company REPRESENT, aims to change the economics of the Indian publishing business by introducing a strong publisher,
