Editor’s Pick
-
In 2025, music marketing will undergo significant changes, with key shifts in the industry and audience behaviors. The evolving concept of ROI will focus on deeper connections with fans, rather than just immediate numbers. The rise of “vibe marketing”…
-
Mukesh Ambani and Rishi Malhotra have revolutionized India’s music streaming landscape through their partnership. JioSaavn, a music streaming platform, offers an extensive library of songs, podcasts, and audiobooks.
-
Virgin Music Group has had a successful 2024, launching music from multiple artists and labels, and forming strategic partnerships. The company supports collaborations between artists worldwide, embracing various styles and categories.
-
Warner Music’s Jay Mehta discusses the company’s M&A strategy in South Asia and predicts that Punjabi-language music will be the next global breakout genre after K-pop and Afrobeats.
-
Aayushman Sinha, founder of India-based management company REPRESENT, aims to change the economics of the Indian publishing business by introducing a strong publisher,
-
Dan Petel, founder of songwriter-producer management company This Is Noise, discusses the importance of being someone’s biggest fan in the music industry.
