Lady Gaga Hits Top Gear! ESPN’s F1 Season Gets a MAYHEM Makeover with Her Tracks on Full Throttle

ESPN has partnered with Lady Gaga to feature her upcoming album, MAYHEM, throughout the entire Formula 1 season. The 2025 season promo campaign features Gaga’s track “Garden of Eden” from MAYHEM, out on March 7. The trailer features a video montage of F1’s top drivers as cars speed down the track. Gaga’s album, which includes singles “Die With a Smile,” “Disease,” and “Abracadabra,” is described as “properly pop” but “leaps around genre in a way that’s almost corrupt.” The album is expected to be a homecoming for fans who miss her early pop sound. The campaign kicks off this week before the Formula 1 Louis Vuitton Australian Grand Prix on March 15. The race will be televised on ESPN, and all F1 races during the 2025 season will be carried live in the US on ESPN, ESPN2, or ABC. Selected races will stream on ESPN+, which will also feature two alternate streams for all races. The F1 partnership comes after Gaga announced a concert in Mexico City in April and a beachside blowout in Rio de Janeiro.