Image Credit: The Hello Group/Sony Music India
Sony Music India has partnered with LA-based global entertainment powerhouse, The Hello Group (THG), to form THG India. This strategic joint venture aims to provide Indian artists with global touring opportunities and comprehensive management services within the booming live music sector. THG India will operate within The Hello Group’s robust global network, offering comprehensive support for talent, including expert artist management, global live event booking, and publishing. This alliance offers Indian artists a seamless pathway to international markets, backed by a world-class team with proven experience.
Vinit Thakkar, Managing Director of Sony Music India, said that THG India marks their first international collaboration of this scale right here in India, serving as a critical bridge. By combining THG’s strength in global live touring and their international network with their deep local expertise, they are strategically empowering Indian artists with the resources, seasoned management, and global network essential to truly accelerate their careers and resonate on the international stage. Taylor Jones, CEO of The Hello Group, emphasized the venture’s global implications, stating that THG India will directly address the critical gap in sophisticated artist management and global live touring infrastructure within India’s burgeoning music industry, unlocking significant untapped potential for artists and the creative community.
THG’s publishing arm, administered by Sony Music Publishing, boasts an impressive track record with over 50 Billboard #1 chart results and numerous platinum-certified singles and albums in Asia, for artists such as BTS, NCT 127, ITZY, IVE, Steve Aoki, The Chainsmokers, T.X.T, ENHYPEN, TWICE. Their booking agency has booked shows and tours for a diverse roster for worldwide tours, including Jeff Satur, Mark Ambor, I.M (of MONSTA X), Matt Steffanina, Sunkis, Greyson Chance, EMEI, C-Kan, Kang Daniel, and others. This initiative underscores Sony Music India’s dedication to investing in local music markets and shaping the future of the industry in India and South Asia, providing its artists with an unprecedented pathway to regional impact and international acclaim.
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Sony Music India (THG) India is being positioned to fill a long-standing gap in India’s music industry: the lack of a mature infrastructure for international touring and artist management. Sony Music India will play a critical role by offering strategic investment and access to its wide-ranging creative and commercial platforms. The collaboration also taps into THG’s highly successful publishing division, administered by Sony Music Publishing, which has delivered over 50 Billboard #1 hits and numerous platinum-certified releases.
