Hooked On Crossover
Our curated edit of brand-music partnerships redefining how culture is made, marketed, and remembered.
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MassiveMusic’s rebranding signals a pivotal shift in sonic branding, merging diverse services into one powerful entity. As sound gains strategic importance, this transformation raises questions about the future of brand identities. Will clients adapt to a unified model, or…
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Khukri’s “Mero Khukri” isn’t just a buzz; it’s a cultural renaissance! This 66-year-old brand is embracing heritage with a modern twist, weaving local sounds and imagery into its identity. It’s a smart move—inviting youth without ditching tradition. As Nepali…
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Uber’s new campaign, “Can’t Do That If You’re Driving,” flips the script on freedom! Featuring Shania Twain and Tom Cardy, it’s a backseat anthem celebrating all the fun you can have while someone else drives. From napping to scrolling,…
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Get ready for a concert of horsepower! Audi’s Engine Symphony transforms engine roars into musical masterpieces, spotlighting the RS models like never before. This innovative campaign blends automotive power with classical artistry, inviting us to experience driving as a…
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Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks that evoke emotion. This partnership proves…
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SZA is stepping into the spotlight as Vans’ new Artistic Director in an epic multi-year collaboration! Expect bold campaigns that blend music and fashion, inspiring self-expression like never before. This partnership is all about authenticity, joy, and creativity, redefining…
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From smashing serves to strumming strings, Djokovic’s latest ASICS ad strikes a chord! Celebrating a Wimbledon moment, he seamlessly blends sport and music, proving that rhythm isn’t just for rallies. Watch the tennis titan channel Vivaldi while sporting the…
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Ed Sheeran’s ‘A Little More’ is a thrilling blend of pop and sustainable fashion, featuring 250 thrifted outfits that tell a story. With Rupert Grint’s comedic flair, the video explores creativity and friendship. It’s a bold statement on individuality…
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Beyoncé’s “The Denim Cowboy” isn’t just a fashion campaign it’s a cultural revolution! With a narrative that spans chapters, it merges empowerment with style. This iconic partnership has redefined marketing, driving Levi’s to new heights. From a catchy track…
