Hooked On Crossover
Our curated edit of brand-music partnerships redefining how culture is made, marketed, and remembered.
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Imagine cooking pasta to a soundtrack! Barilla’s Spotify Pasta Playlists turn kitchen time into a musical experience, making sure your spaghetti is perfectly timed. With playlists designed for different pasta shapes, you’ll groove while you cook. This clever campaign…
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McDonald’s is cranking up the nostalgia with a fresh twist on “I’m lovin’ it”! This campaign celebrates real Hong Kong icons, from musicians to athletes, showing how everyone can express their true selves. It’s more than just a catchy…
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Pepsi’s latest Super Bowl ad, “The Choice,” directed by Taika Waititi, flips the cola rivalry on its head with humor and nostalgia. Watch a polar bear tackle its identity crisis while choosing Pepsi Zero Sugar in a playful twist…
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India’s streaming habits are fragmenting, but Spotify’s Wrapped 2025 is keeping listeners glued. From hyper-personalised playlists and Fan Leaderboards to mood-based obsession and blockbuster Bollywood albums, it’s more than a recap, it’s a cultural event. Discover how romance rules…
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MassiveMusic’s rebranding signals a pivotal shift in sonic branding, merging diverse services into one powerful entity. As sound gains strategic importance, this transformation raises questions about the future of brand identities. Will clients adapt to a unified model, or…
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Khukri’s “Mero Khukri” isn’t just a buzz; it’s a cultural renaissance! This 66-year-old brand is embracing heritage with a modern twist, weaving local sounds and imagery into its identity. It’s a smart move—inviting youth without ditching tradition. As Nepali…
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Uber’s new campaign, “Can’t Do That If You’re Driving,” flips the script on freedom! Featuring Shania Twain and Tom Cardy, it’s a backseat anthem celebrating all the fun you can have while someone else drives. From napping to scrolling,…
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Get ready for a concert of horsepower! Audi’s Engine Symphony transforms engine roars into musical masterpieces, spotlighting the RS models like never before. This innovative campaign blends automotive power with classical artistry, inviting us to experience driving as a…
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Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks that evoke emotion. This partnership proves…
