MEDIA • MUSIC • CULTURE • PARTNERSHIPS
EUROPE • ASIA • AFRICA • MIDDLE EAST.
Where music moves,
RAME follows.
We connect the dots between sound, power and culture giving the people shaping music the depth that timelines cannot.
STORIES WORTH STOPPING FOR.
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Rishab Rikhiram Sharma is turning the sitar into a tool for modern mental health. Think breathing exercises, improvised soundscapes, and concerts that feel more like group therapy than performances. This isn’t nostalgia, it’s…
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The UK music industry just hit a record £8bn but the real story is how it’s rewriting the rules. From flexible record deals and fan-first growth to artists building power before signing, this…
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Pepsi’s latest Super Bowl ad, “The Choice,” directed by Taika Waititi, flips the cola rivalry on its head with humor and nostalgia. Watch a polar bear tackle its identity crisis while choosing Pepsi…
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Sony’s latest research claims to track song influences in generative AI music, but hold your applause! This tech is more of a complex puzzle than a one-size-fits-all solution. While it could reshape how…
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Discover how Cutting Edge turned Hollywood’s overlooked music rights into a $1 billion portfolio! This London-based powerhouse champions the soundtracks of our favourite films and shows, securing royalties while reshaping investor perceptions. From…
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YouTube is the unsung hero of music catalogs, yet many rights holders overlook its power. With $6 billion paid to the music industry, ignoring it is like leaving money on the table. It’s…
What RAME is
A media brand with a point of view.
Discover the sound. Understand the business.
See what’s next.
Our editorial work sits at the intersection of music, culture, technology and commercial change. That is where the interesting stories live.
The four RAME worlds
- Music discovery ↗
- Media & storytelling ↗
- Partnerships & amplification ↗
- Culture & experiences ↗
