Thoughts, stories
and ideas
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Discover the untold stories behind Afrobeats! Successful deals are reshaping the music scene think beyond the stars. Labels like Mavin and YBNL are transforming passion into enterprise, proving that exits can boost culture,…
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Europe is stealing the spotlight in 2025! With €5.7 billion in recorded music revenues and a 9.1% growth, it’s officially the new growth engine. From Poland’s rising stars to Sweden’s legendary exports, the…
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Think your brand can dance to any tune? Think again! Discover why millions are at stake when using copyright-safe music. From high-profile lawsuits to the rise of licensing platforms, understanding the legal landscape…
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Spotify just signed the final major label, Sony Music, in a game-changing deal! This means more $$ for songwriters and a fresh start after the bundling debacle. With promises of innovation and fair…
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Canva is tuning into a new era of creativity with OTIS! Discover how sound is transforming brand storytelling, making campaigns unforgettable. Their first campaign, ‘Put Imagination to Work,’ showcases everyday heroes with soundtracks…
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Can viral hits really create music fans? MIDiA’s latest report dives deep into social media music discovery, revealing that while platforms like TikTok/ Instagram spark curiosity, they often fail to convert views into…
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Exciting news! Sonali Mehta steps in as Executive Director of NPR Music, starting September 22. With her rich background advocating for artists and a vision for innovation, she’s set to amplify diverse voices…
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Spain’s music market is making waves with a stunning 10.4% growth in H1 2025, defying the odds! Streaming is thriving subscription rates soared by 18.9%, while vinyl sales jumped 25.6%. Yet, ad-supported platforms…
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SZA is stepping into the spotlight as Vans’ new Artistic Director in an epic multi-year collaboration! Expect bold campaigns that blend music and fashion, inspiring self-expression like never before. This partnership is all…
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France’s music scene is buzzing! With a 3.4% revenue growth, vinyl sales are spinning ahead of digital. Streaming faces a shake-up, as video revenues dip while short clips soar. Local artists dominate the…
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Ever wonder why artists miss out on billions? It’s not just fraud; it’s bad data! Outdated systems and duplicates are costing the music industry dearly. Trolley’s new approach, focusing on upstream verification, promises…
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From smashing serves to strumming strings, Djokovic’s latest ASICS ad strikes a chord! Celebrating a Wimbledon moment, he seamlessly blends sport and music, proving that rhythm isn’t just for rallies. Watch the tennis…
