Thoughts, stories
and ideas
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In the streaming game, “million streams” is just the tip of the iceberg. Skip rates reveal the real story how many listeners stay hooked beyond those first 15 seconds. A low skip rate…
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Desperados and Spotify are shaking up Europe with Ovy’s Latin beats! Experience the ‘Vibe’—a playful Spotify feature that transforms your phone into a musical unlocker. With exclusive tracks like Guao Guao, Heineken aims…
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Big moves in the music world! Kirk Sommer shines as Musexpo’s International Music Person of the Year for 2025. Lo Ting-Fai takes the reins at Warner Music APAC, while Red Bull Records welcomes…
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Grammy-winning Tems is sparking vital conversations on gender inequality in music. Despite her groundbreaking success in Afrobeats, she highlights the systemic barriers women face. Her initiative, The Leading Vibe, aims to empower young…
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Get ready for All About Music 2025! This year’s theme, “Momentum – Turning Moments into Movements,” highlights the transformative power of India’s music industry. Experience a stellar lineup of speakers, innovative pitches to…
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Meta just ignited a music marketing revolution on Instagram! With reposts, a new Friends tab, and a location-sharing map, artists can now amplify their reach like never before. Imagine your song spreading beyond…
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Warner Music has appointed Lofai as President of Asia-Pacific, marking a strategic shift in the hottest market for tunes. With his unique blend of creativity and business savvy, expect a surge in artist…
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TikTok’s music strategy just hit a new note! Instead of going solo, it’s joining forces with YouTube Music to make music discovery a breeze. The “Add to Music App” feature is turning viral…
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TIPS Music just hit a high note with a 19% revenue surge in Q1FY26! With ₹88.1 crore in the bank, they’re riding the digital wave like pros. Their secret? A treasure trove of…
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Spotify’s latest campaign is a heartfelt journey into Gen Z’s musical soul, focusing on “Companion Moments” that enhance daily life. In the Philippines, it’s not just about playlists; it’s about genuine connections through…
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Spotify dazzled with impressive user growth and revenue, but Wall Street yawned, sending shares tumbling. The culprit? Rising ‘Social Charges’ and missed profit forecasts. Despite this, Spotify’s subscriber strength and AI innovation shine…
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2025 is a live music paradise unless you’re an artist trying to survive! While revenue soars and crowds swell, the cost of touring has skyrocketed, grassroots venues are vanishing, and even superstars are…
