Editor’s Pick
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What if the joy of Spotify Wrapped masks a deeper crisis in music? As endless tracks flood the market daily, attention becomes the rarest commodity. Algorithms may drown out diverse voices, turning discovery into a math problem. The passion…
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Ever wondered why you linger longer in a store? In-store music is the secret sauce! It’s not just noise; it shapes brand identity and boosts sales. With the market projected to hit $2.34 billion by 2029, the power of…
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Think your brand can dance to any tune? Think again! Discover why millions are at stake when using copyright-safe music. From high-profile lawsuits to the rise of licensing platforms, understanding the legal landscape is crucial. With concrete steps to…
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Can viral hits really create music fans? MIDiA’s latest report dives deep into social media music discovery, revealing that while platforms like TikTok/ Instagram spark curiosity, they often fail to convert views into lasting fandom. With only 52% of…
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In the streaming game, “million streams” is just the tip of the iceberg. Skip rates reveal the real story how many listeners stay hooked beyond those first 15 seconds. A low skip rate means you’re not just being played,…
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Crafting the future of Nigerian music, Akinyemi Ayinoluwa transforms passion into power. From artist to top-tier lawyer, he’s reshaping the industry for creatives. His firm champions ownership and educates on royalties, ensuring artists shine and profit. Advocating for legal…
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Discover how Ed Sheeran’s ‘Sapphire’ became a sensation in India by embracing local culture. From cricket matches to Punjabi lyrics, this campaign redefines global music marketing. Curious to learn more about this cultural fusion? Read the full story at…
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Curious about how Punjabi hip-hop is reshaping global fashion? Discover the vibrant journey of artists like Diljit Dosanjh, who blend heritage with modern style. Want to dive deeper into this cultural renaissance? Read the full story at www.rameglobal.com.
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Did you know that music streaming fraud is a growing threat, costing the industry billions? Experts are advocating for a ‘Know Your Artist’ approach to combat this issue. What steps do you think should be taken to protect genuine…
